It opened with an estimated $20 million during the July 4 weekend.
The company did not say how many people watched the animated sequel on Peacock. Movies have so far not been a big part of Peacock's offering, though the studio did release DreamWorks Animation's "The Boss Baby: Family Business" simultaneously on Peacock and in theaters. It has so far been counting on programming such as "The Office" and sporting events including the Olympics and WWE to entice users, while releasing some originals such as the comedy "Girls5eva." Universal's Peacock deal allows NBCUniversal to use movies to draw viewers to its streaming service without completely sacrificing the money it makes by licensing its pictures.Ĭomcast has not been as aggressive as competitors including Disney, Netflix and WarnerMedia when it comes to putting exclusive original content on its service.
Comcast recently said Peacock had 42 million sign-ups but did not disclose how many were paying.įilm output deals are typically worth $200 million to $300 million a year in licensing revenue for Hollywood studios.īut recently, many media companies have chosen to pull their content from rival networks and Netflix in order to supply their own services. Peacock offers a free version, a $5-a-month "premium" tier and a $10 option without advertising. The deal comes as NBCUniversal is trying to buoy Peacock, which launched almost a year ago amid the COVID-19 pandemic. The films subsequently will return to Peacock for the remaining four months. After that, the movies will go to another yet-to-be-named third-party network for 10 months. In a twist, though, Peacock will have the rights to stream Universal movies for the first four months. In a typical agreement, known as a "Pay 1" deal, studios license their films to a cable network or streaming service - such as Netflix or HBO - for an 18-month window. But while Universal had long been expected to abandon its HBO relationship in favor of growing Peacock, the new arrangement differs significantly from the usual output agreement.
0 kommentar(er)
